Printed tote bags can be an integral part of any marketing campaign, with a variety of ways to utilise them. We think they are one of the most effective pieces of physical marketing available, here's why:
If you have multiple pieces of marketing material, for instance brochures, swatches, business cards, flyers, then a printed cotton bag with your logo is the perfect way to present them all to your prospective clients. The recipient is much less likely to throw away your marketing efforts and hang onto them.
The easiest way to get people excited about your business? Free swag! Grab a megaphone, get on your box and crowds will appear as soon as they hear the magic word "FREE!". Where there's crowds there's people with smartphones filming the what's going on. This is probably the quickest as most effective form of guerrilla marketing available, and the hard work of the digital part of the campaign is done by other people, sharing your products on social media.
Never under-estimate the power of the walking billboard. Unlike most forms of marketing, the exposure is not time limited, meaning your campaign has much more longevity than most forms of digital marketing. The tote bag is particularly great becuase it will travel distance in public places with it's owner, whereas most promotional merchandise never leaves your desk. Why not print with some of our specialist inks, such as fluro.
A gift with purchase scheme delivers a higher percieved order value with every purchase, but when correctly costed doesn't have to impact the profit. Why not test the waters with some personalised shopping bags, and see how it affects your orders? View bags here.
Illustrations by Jessica Turner
