Blogs By Arnika Bhupal

Arnika Bhupal (she/her) served as the Marketing Manager at BIDBI, where she expertly developed and implemented marketing strategies for BIDBI and four other brands under the company umbrella. With a CIM Level 7 Marketing Leadership qualification, Arnika led initiatives ranging from email and social media campaigns to SEO and PR. Her innovative approach and dedication to sustainability helped elevate BIDBI’s brand presence, while her collaboration with cross-functional teams ensured impactful and cohesive marketing efforts.
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10 Questions For Lucy: BIDBI's New Designer

I was finally able to pin down and ask her some questions about her first couple of months here at BIDBI. She's been extremely busy getting up to speed with the job, covering Sam, our design manager, and just generally getting on with the day to day tasks that come with being a Designer/artworker at […]

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How to Choose a Font for your Tote Bag

How to Choose a Font for your Tote Bag Choosing a font to use in your tote bag design can be a minefield. We've put together some pointers to help you when deciding which font is best for you. Ten fonts for you to use on your tote bag With so many fonts out there, […]

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Bluebell Wood Children's Hospice

In 2018 we are supporting Bluebell Wood Children's Hospice by taking part in the Master Cutler Challenge. Bluebell Wood care for children and young adults with life-shortening and life-threatening conditions; and their families. They currently support around 250 families, both in their own homes and at their hospice in North Anston, Sheffield. The hospice, which is surrounded by […]

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We Sit Down With - Arnika Bhupal - BIDBI Marketing Coordinator

Arnika Bhupal's day is a blend of structured tasks and varied projects, revolving around marketing initiatives for BIDBI and Doodle Bag. Here's a breakdown of her typical day: Arnika's day-to-day activities reflect a balance of strategic planning, project execution, and a genuine passion for sustainable business practices and ethical consumerism.

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The True Cost of Cheap Fashion

In April 2013, 1,134 people died in the Rana Plaza garment factory collapse in Dhaka, Bangladesh.  But the tragedy has greater resonance when we consider that the staff at the factory were working in slave labour and unsafe conditions, in order to make cheap fashion for the likes of UK retailer Primark and North American […]

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Maximising Your Brand Exposure at Conferences and Events

Tote bags make a great giveaway for corporate events and conferences. We all know conference days are long and you're given leaflets, brochures and a 100 other things to carry, that's why it's great to give each delegate or attendee a tote bag. The downside to conference bags is that because they're so popular it's […]

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Guest Blog: Arun & Ethan - 5 steps to live more sustainably

This week we are doing work experience at BIDBI, helping out all the different departments throughout the week, and today it was the lucky marketing team that had our expertise. We decided to write about some easy ways you can all make changes to your lifestyles in order to benefit the environment and yourselves. Both […]

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Our Vegan Month

Working at BIDBI has raised our conscience about the environmental impacts of our daily life and carbon footprint. To try and reduce our own environmental impact we thought it would be interesting try the vegan diet. Throughout the whole month of November we stayed Vegan; Vegan Pledge Month happens every year and is called Veganember […]

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